MANHATTAN RE-LEASING PORTFOLIO
CONSISTING OF 23 BUILDINGS & 1,000+ UNITS
TOTAL REVENUE INCREASE 22%
PORTFOLIO CHALLENGES
SLOW ABSORPTION
Only 8 units leased per month
45+ DAYS VACANT
Average time between leases
INCONSISTENT DESIGN
Varying finishes and attic stock across portfolio
COMMUNICATION GAPS
Between management and former brokers
LARGE SPREAD BETWEEN RENTS
Preferential vs. legal rent
LOW-ROI UPGRADE PLAN
High cost improvements with limited return
INEFFICIENT ADVERTISING
High spend with limited listing traffic
UNCLEAR UPGRADES STRATEGY
No consistent plan for apartments and buildings
PORTFOLIO RESULTS
30+
UNITS RENTED PER MONTH
From 8 units per month
700+
MONTHLY LEADS
From 25 per month
$33
COST PER LEAD
From $370 per lead
$2M+
CONSTRUCTION EXPENSES REDUCED
Through a strategic design matrix
22,000+
MONTHLY WEBSITE VIEWS
From 155 views a month
SUMMARY
A stronger, more efficient portfolio.
Through strategic pricing, a focused renovation plan, and improved marketing, MNS transformed its 23-building Manhattan portfolio into a higher-performing, lower-vacancy asset with significant revenue growth.
9%
AVERAGE PRICE INCREASE
+$238 per month
95%
PRE-LEASED
Previously 45+ days vacant
TOTAL REVENUE INCREASE
22%
HIGHER OCCUPANCY.
STRONGER RETURNS.
FIND A SOLUTION THAT WORKS FOR YOU
